Social media is the number one method of communicating messages, whether it be conducting meetings, sharing stats and data, news, or exchanging photos with family and friends. The separation of personal and professional communication has merged together to keep up with the latest news and trends. The world is mobile, and that means knowledge is accessed through online and mobile devices, and it doesn’t matter the language or culture because everyone with a mobile device can be reached. Social media is not a place to sell – but a means to connect with others and build relationships.